Marketing has always been an integral part of trade, in some form or the other. The most primitive form of marketing probably constituted the stories that traders told prospective customers, in order to convince them to barter their products. Since then, the methods for getting the marketing messages across have become far more advanced and efficient, especially with the help of all the technological innovations that have come about in the field of communication. The basic principles of marketing, of course, continue to be applied as before, with some minor modifications.

EMarketing is the confluence of marketing principles and technology that has become

During the last decade, technology has emerged as an increasingly critical element of the marketing and business development tool set. Web technology advancements have revolutionized how organizations present themselves on the web, buy and sell products, services and supplies, and build relationships with customers.

Following the dot com bust in 2000, and the irrational exuberance that existed during the early days of the web, organizations began to take a serious look at leveraging the power of the web and utilizing proper business principles in evaluating the costs and benefits of this promising technology. Rather than settling for standalone web sites,