ROI Demand Drives Convergence of eMarketing & Analytics

During the last decade, technology has emerged as an increasingly critical element of the marketing and business development tool set. Web technology advancements have revolutionized how organizations present themselves on the web, buy and sell products, services and supplies, and build relationships with customers.

Following the dot com bust in 2000, and the irrational exuberance that existed during the early days of the web, organizations began to take a serious look at leveraging the power of the web and utilizing proper business principles in evaluating the costs and benefits of this promising technology. Rather than settling for standalone web sites,