ROI Demand Drives Convergence of eMarketing & Analytics

compliance with industry standards and best practices so that the web sites achieve optimal search engine positioning results. As an example, the new Technology First website included extensive search engine optimization consideration from the very beginning of the development process. As a result, upon the site’s completion, the natural rankings of the targeted keywords and keyword phrases have now outpaced previous rankings.

In general, analytics have been used to prove that best results can often be achieved through a combination of search engine optimization techniques coupled with selective pay-per-click programs. Among other things, pay-per-click programs can be utilized to