ROI Demand Drives Convergence of eMarketing & Analytics

their businesses, they are at the same time seeking ways to better measure the effectiveness of their marketing spend.

Increasingly, web site development, search marketing, including search engine optimization (SEO) and pay-per-click programs, among many others, are intentionally intertwined with analytical programs to validate the achievement of the targeted marketing objectives and the delivery of measurable ROI.

World Wide Web Consortium (W3C) standards and search engine optimization considerations, such as the use of search friendly URLs, meta/title tags, keyword weighting and back link analysis for example, are incorporated into web site development efforts to ensure