ROI Demand Drives Convergence of eMarketing & Analytics

marketing spending increases this year.

Driven by an increased focus on accountability and return on investment, and exacerbated by a sluggish economy and tighter budgets, marketers are being asked to do more with less and are shifting attention and spending towards more cost effective and efficient means of generating sales leads, acquiring new customers and retaining existing ones.

Growing Convergence of eMarketing and Analytics

With growing maturity in the use of web-based marketing programs, we are witnessing a convergence of e-marketing initiatives with analytical tools. As marketers implement more cost effective and efficient web-based marketing programs to grow