ROI Demand Drives Convergence of eMarketing & Analytics

organizations soon began to look at their web site as a complementary channel that could be leveraged into a key element of an effective multi-channel marketing mix.

Not surprisingly, we’ve witnessed an ever growing use of the web and online marketing by businesses and, as discussed in this column last month, recent data from a variety of industry sources show that growth in online marketing and digital media is expected to continue unabated in 2010 and beyond. As shown in the following chart from B2B Magazine’s recent 2010 Outlook: Marketing Priorities and Plans Survey, email, search, web sites, social media and to a lesser extent video are expected to see the greatest online