Choosing the Right eMarketing Service for Defining Your Internet Marketing Campaign

also create valuable in-bound links back to your site. Including extras like podcasts, pictures and videos with your release will increase the likelihood that reporters, editors and analysts will find your story.

I want to use podcasts as a promotional tool.

Let’s say you’ve recorded a podcast for a press release and the results were impressive. Don’t stop there! Chances are good that your recording still has legs. Interesting or quirky podcasts can quickly be transformed into viral marketing vehicles – consider adding an image collage or montage to create a video. Or, create a new and targeted landing page on your site, featuring the podcast as an available