5 eMarketing Trends to Watch in 2011

Places
• Gowalla
• Loopt

4. m-Commerce Grows as Internet-Enabled Devices Gain Rapid Adoption
The mobile web is increasingly gaining traction as internet-enabled devices are everywhere and users are increasingly using their devices for m-commerce. Spending is expected to exceed £72 billion in the next four years.The UK leads the world in smartphone adoption, and this means an accelerated path for consumer acceptance.The big challenge lies in businesses not keeping pace with consumer demands for fast, easy applications that display well on mobile devices.

5. Real-Time Web Now Makes Timely Content Easy to Distribute
The