5 eMarketing Trends to Watch in 2011

social networking by those age 65+ doubled (13% to 26%)
This growth is significant compared to younger age groups, who use social networking more, but only saw growth of 13% from 2009 to 2010.
Of particular note is growth in the use of status update tools like Twitter to share and follow updates.

2. The Importance of Being Likeable (At least on Facebook)
Growing your fan base on Facebook Pages will continue to be extremely important, as the size of the user base is staggering, with 500 million users and 50% of users checking